Our journey to ERIJEWELRY

ERIJEWELRY was born in Tokyo as a Japanese jewelry brand and we are now based in Brisbane.

We started trading at the Southbank Collective Market, subsequently expanded our brand as a pop up shop in Indooroopilly and recently we opened a shop in California lane in Brisbane. We constantly continue evolving our brand.


The story of Eri started as a heart-warming story of a little girl's passion for creating fine jewelry to make people feel happy and special. Eri was attracted to gemstones and surrounded by a creative family her whole life, leading her to develop her style. As a young girl, she had an artistic flair and was always interested in creating an unique style of jewelry.

Eri spent a lot of time in the market with different customers looking for that one-of-a-kind unique piece of jewelry to complete a wardrobe style, to dazzle at a special event, for everyday sparkle, or for those important moments in life when you want to express your gratitude and love for that someone special.


jewellery shop - popup


Pop up store Indooroopilly  



Our jewelry with Pearls and Gemstones are designed and hand-crafted by our creative designer Eri in our studio in Brisbane.

Through ERIJEWELRY and her collections, Eri wishes to share her creativity and positive energy to the world.

Eri believes:

We are beautiful, we are perfect, and with the perfect match of jewelry, we can express the beauty that is within – this is why it was important for me to create so many collections. Regardless of your age or style, I try to design jewelry that fits any personality. This results in a wide variety of rings, pendants, bracelets, and earrings, ranging from discrete chic to exuberantly glamorous.

Today we sell high-quality fashion jewelry, in line with the latest trends, to help people sparkle all around the world!

Our mission

At ERIJEWELRY, our mission is to provide original beautiful, elegant, and highly versatile jewelry designs for everyday wear which nicely complement every outfit. We provide jewelry products, services, and solutions of the highest quality, and aim to deliver value to our customers, bringing them moments of happiness and celebration, every time they wear it.  

Proud of material

We provide gold filled jewelry that is untarnished and safe for most sensitive skin. Here every piece of jewelry comes with quality and durability. But remember, when you keep fashion jewelry dry and free of chemicals, it lasts longer. Follow this simple rule: the last thing you put on and the first thing you take away should be your jewelry. Your jewelry needs more attention than gentle polishing, with a soft brush using a mild detergent and warm water. Avoid the use of harsh chemical dips and only allow a professional jeweler to clean your jewelry.


1 comment

when are you coming back to indooroopilly?? I love your jewelry so much and I’m wondering if I can see them in person .

Marie D August 24, 2020

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