Our story

ERIJEWELRY is a Tokyo-born Brisbane-based minimalist Jewellery brand. 

Our journey began as an established brand in Tokyo, Japan, where we focused on gallery sales and online sales. 

We started trading at the Southbank Collective Market, subsequently expanded our brand as a pop up shop in Indooroopilly, Carindale, Chermside and a shop in California lane in Brisbane. We constantly continue evolving our brand. 

We spent a lot of time with different customers looking for that one-of-a-kind unique piece of jewelry to complete a wardrobe style, to dazzle at a special event, for everyday sparkle, or for those important moments in life when you want to express your gratitude and love for that someone special. 

Our jewelry with Pearls and Gemstones (Classe and Beau Collections) are designed and hand-crafted in our studio in Brisbane.

Through ERIJEWELRY and our collections, we wish to share our creativity and positive energy to the world.

Creative director, Eri believes every human being is beautiful and perfect, and with the perfect match of jewelry, we can express the beauty that is within – regardless of your age or style, we try to design jewelry that fits any personality. 

The story of Eri started as a heart-warming story of a little girl's passion for creating fine jewelry to make people feel happy and special. Eri was attracted to gemstones and surrounded by a creative family her whole life, leading her to develop her style. As a young girl, she had an artistic flair and was always interested in creating an unique style of jewelry.

We’re from Tokyo, Japan, where fine, delicate styles are valued and seen as beautiful. So appreciation for simple and dainty jewellery comes as second nature to us. In addition, we committed ourselves to make gold-filled jewellery which is long-lasting and perfect for everyday use.

Today we sell high-quality fashion jewelry, in line with the latest trends, to help people sparkle all around the world!

Gold filled is nickel free and hypoallergenic, hence safe even for the most sensitive skin. 

* Gold filled is a beautiful and more affordable alternative to solid gold as it is a genuine layer of gold permanently bonded onto base metal with heat and pressure that contains 100+ times more gold than gold plated. It is extremely durable, won't chip or flake and is tarnish resistant. With proper care it can last a lifetime.